By Janice Tong · 13 October, 2014
With almost 100% of retail commerce growth now coming from mobile channels, businesses need to put more consideration into how to fully optimise their customer’s journey on the mobile screen. Part of the process of developing a successful mobile app involves careful planning of the User Interface (UI), besides just making your app look good. Sure, it doesn’t hurt to be good looking, but it’s more about designing for the ease of use for your customers and in return high conversion for you as a business. Let’s go through the user journey of an app, and look at some best practices for designing a UI that customers love and that bring you high conversion.
By Janice Tong · 07 October, 2014
Mobile Payments. Confusing term, isn’t it? With the rise of mobile as a force of change, we see consumers shifting to a mobile-first behaviour at an unprecedented speed. In recent years we’ve seen many innovative new mobile payments options sprouting in this field. So let’s take a look at the many options under mobile payments, and how they each differ from one another.
So you’ve developed an app for your brand. What should your marketing effort focus on? Should you spend the time and money on getting a massive amount of downloads, or should you put those resources into building loyalty so your customers will keep coming back to spend more via your app?
By Holly Brinkworth · 04 August, 2014
This post is the second part of a series dedicated to explaining how to develop a successful mobile strategy that brings you more conversion. Click here for part 1 where we looked at some examples of company that have gone mobile first, and why they have made that move.
Take a look around your restaurant, how many of your customers are on their mobile phone? If your restaurant does not have an app that puts your brand right on your customers’ phone screen, you are missing out on a great avenue to build customer loyalty to your restaurant. With that in mind, we have put together a 3 course menu for restaurant app success.
By Holly Brinkworth · 20 May, 2014
There are a whole load of myths and rumours circling the world of m-commerce right now. One thing we know for sure is that mobile is growing exponentially. Forrester research suggests that we will spend $293 billion (~£174 billion) on mobile by 2018 and will overtake traditional e-commerce.